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The Case for B2B Branding: Pulling Away from the Business-to-Business Pack

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The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, th...

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The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contai, ISBN13: 9780324398656 ISBN10: 0324398654 Material Type: hardcover

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ISBN10:0324398654

ISBN13: 9780324398656

Publisher:"Lamons, Bob"

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