The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
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Marketing consultants reveal the twenty-two laws of marketing--including the Law of the Mind and the Law of Hype--offering hundreds of examples of what has worked and what has not in the international marketplace. 75,000 first printing. $75,000 ad/promo. Tour., ISBN13: 9780887305924 ISBN10: 088730592X Material Type: hardcover
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