Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible: A Field Guide to Modern Marketing
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Donts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees., ISBN13:9780446672313 ISBN10:0446672319 Material Type:paperback
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Product Details
Designed with care and crafted from premium materials, our products combine durability, comfort, and timeless style. Each piece is thoughtfully made to enhance your living space, offering a perfect balance of functionality and elegance that complements any home and suits your unique lifestyle.
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Carefully crafted from durable, sustainable materials, each piece is designed for long-lasting use and timeless style. For proper care, wipe gently with a soft, damp cloth to remove dust and dirt. Avoid using harsh chemicals, abrasive cleaners, or excessive moisture to protect the finish and maintain its pristine look.
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