Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty
Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty
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Presenting the stories of successful companies who rose out of virtual obscurity to dominate their markets, a guide to creating market differentiation by exceeding customer expectations outlines the author's TouchPoint Branding philosophies, in a volume complemented by a CD of supplemental materials and a software-driven study guide. 30,000 first printing., ISBN13: 9781591840619 ISBN10: 1591840619 Material Type: hardcover
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