Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the Future
Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the Future
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In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends, ISBN13: 9780060915278 ISBN10: 0060915277 Material Type: paperback
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