Nokia : the inside story

From the back "Nokia's dynamic evolution is a story of how visionary industrial thinking and courageous decisions have enabled a company on the edge of Western Europe to grow rapidly into a truly global force."Now one of the most recognized and respected brands in the world, Nokia enjoyed an astonishing rise to prominence at the end of the 1990s and continues to set performance standards its competitors struggle to match.Originally created in 1865 as a Finnish wood-processing plant, Nokia has followed a long and tortuous path to its present elevated position. In The Inside Story, author Martti Häikiö adapts his award-winning three-volume history of the company to concentrate on the key questions for business observers What explains Nokia's phenomenal recent success?- How did a Finnish company become first a European force, then a global giant?- How did a stumbling conglomerate transform itself into a streamlined pacesetter?This is the story of a company that recovered from times of great the threat of hostile takeover and financial ruin, the suicide of a charismatic CEO, the collapse of its core market in the former Soviet Union, and enormous losses in the consumer electronics industry. It is also the story of a management team unafraid of reinvention, divesting businesses that once formed the very essence of the company. It details the interrelationships between technological innovation and organizational change, between bottom-line demands and public regulatory measures.In writing The Inside Story, Martti Häikiö enjoyed privileged and unprecedented access to the internal company record and to key Nokia personnel. He has used this information to build an authoritative account of the major events and strategic decisions in Nokia's recent history and the lessons they hold for any company seeking to prosper in today's ever-changing business environment., ISBN13:9789513736521 ISBN10:9513736520 Material Type:hardcover