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Integrated Business Communicatio...
This book applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approa...
Marketing Your Sewing Business: ...
A sewing business must be marketed in a special way to earn a profit The biggest mistake sewing professionals make is failing to market their business The only way to gain success and earn a profit...
Clicking: 16 Trends to Future Fi...
Amazoncom ReviewHeralded as the Nostradamus of marketing by Fortune magazine, Faith Popcorn is the premier trend guru; her national bestseller The Popcorn Report identified the business and persona...
WideAngle Vision: Beat Your Comp...
Praise for Wide Angle VisionIn this book, Wayne Burkan shows us that the vantage points from which we view and act can earn us critical advantages if we are willing to stretch our thoughts and prac...
How to Get Clients [Paperback] S...
CEOs, department heads, freelance consultants, lawyersalmost everyone in businesshas to fight for clients just like manufacturers or retailers Now, in this guide, two daring young marketing maraude...
The Guerrilla Marketing Handbook...
This book will guide marketers into the world of positioning and selling products and services The authors lead the reader step by step through the process of developing a marketing campaign They o...
The Case for B2B Branding: Pulli...
The Case For B2B Branding is the first book ever to focus exclusively on businesstobusiness branding A skillful blend of journalistic research and practitioner experience, this book contains 21 new...
The Ultimate Marketing Plan: Fin...
More than 5 million businesses have profited from this unique stepbystep marketing system The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible...
Outrageous Advertising Thats Out...
When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet The owner, the author of this book, could have done the norm...
Under the Influence: Tracing the...
From the trickedout rides they drive, technology they adopt, and brands they wear to the beverages they drink, music they listen to, and language they speak, the HipHop generation influences brands...
Customer Equity: Building and Ma...
Customer Equity provides a unifying framework for measuring customer value the potential profitability of each customer to the company as a financial asset and defines and shows how to implement ...
Channel Champions: How leading c...
If product is no longer king, what is? Companies like Dell Computers, Lexus, WalMart and Amazoncom have found phenomenal success by coming up with the answerchannels The channels by which goods are...
From Those Wonderful Folks Who G...
Significant wear and tear on book cover, name of previous owner written on first page Otherwise in good shape, pages intact, no other writing Ships immediately ISBN10: 0671205714 ISBN13: 978067120...
New And Improved Tedlow, Richard S
Product DescriptionTraces the emergence of standardized brandname products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programsFrom Pub...
The Long Tail: Why the Future of...
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?The Long Tail is a powerful new force in our economy: the ...
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