{"product_id":"thinking-points-communicating-our-american-values-and-vision","title":"Thinking Points: Communicating Our American Values and Vision","description":"\u003cp\u003eTwo years ago George Lakoff published the bestselling Don't Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:\u003c\/p\u003e\n\n\u003cp\u003e* What is the progressive vision of America;\u003cbr\u003e\n* Why progressive values are America's values;\u003cbr\u003e\n* How frames are necessary to serve the truth;\u003cbr\u003e\n* Why sloganeering alone doesn't work;\u003cbr\u003e\n* How progressives trap themselves and how they can escape those traps; and\u003cbr\u003e\n* How political arguments and narratives can be put together to counter the Right.\u003c\/p\u003e\n\n\u003cp\u003eThinking Points satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language―and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values.\u003c\/p\u003e\n\n\u003cp\u003eThis book is essential reading for anyone who wants to participate in shaping an America that serves the common good., ISBN13: 9780374530907 ISBN10: 0374530904 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46126367178915,"sku":"A_STR_H0000FY6","price":23.76,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/71hRTbUagpL.jpg?v=1754887267","url":"https:\/\/usedbookdepot.com\/products\/thinking-points-communicating-our-american-values-and-vision","provider":"Used Book Depot","version":"1.0","type":"link"}