{"product_id":"mastering-the-dynamics-of-innovation","title":"Mastering the Dynamics of Innovation","description":"\u003cp\u003eThe author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort.\u003cbr\u003e\nMastering the Dynamics of Innovation offers a pioneering model for how innovation unsettles industries and firms, and features fascinating histories of new product developments and strategies for nurturing innovation. \"The most valuable book I've read in years. . . . The analysis is brilliant.\"--Tom Peters. Available August 1996., ISBN13: 9780875847405 ISBN10: 0875847404 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46114960801955,"sku":"TN_STR_H0000B0P","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/81UYyzyH9JL.jpg?v=1754736179","url":"https:\/\/usedbookdepot.com\/products\/mastering-the-dynamics-of-innovation","provider":"Used Book Depot","version":"1.0","type":"link"}