{"product_id":"co-opetition","title":"Co-Opetition","description":"\u003cp\u003eNow available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.\u003c\/p\u003e\n\n\u003cp\u003eIntel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set., ISBN13:9780385479509 ISBN10:0385479506 Material Type:paperback\u003c\/p\u003e","brand":"Used Book Depot","offers":[{"title":"Default Title","offer_id":46344922431651,"sku":"A-STR_UBD_H0001BXQ","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/71rzktJuvML.jpg?v=1759995778","url":"https:\/\/usedbookdepot.com\/products\/co-opetition","provider":"Used Book Depot","version":"1.0","type":"link"}