{"title":"Web Marketing","description":null,"products":[{"product_id":"word-of-mouth-marketing-how-smart-companies-get-people-talking","title":"Word of Mouth Marketing: How Smart Companies Get People Talking","description":"\u003cp\u003eWho Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends., ISBN13: 9781419593338 ISBN10: 1419593331 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46112216907939,"sku":"A_H0000DFJ","price":14.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/81ydYkGimjL.jpg?v=1754647681"},{"product_id":"x-the-experience-when-business-meets-design","title":"X: The Experience When Business Meets Design","description":"\u003cp\u003eWelcome to a new era of business in which your brand is defined by those who experience it.\u003cbr\u003e\nDo you know how your customers experience your brand today?\u003cbr\u003e\nDo you know how they really feel?\u003cbr\u003e\nDo you know what they say when you re not around?\u003cbr\u003e\nIn an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share.\u003cbr\u003e\nIn his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.\u003cbr\u003e\nThis isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within.\u003cbr\u003e\nBrian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches\u003cbr\u003e\nThe future of business lies in experience architecture and you are the architect.\u003cbr\u003e\nBusiness, meet design.\u003cbr\u003e\nX, ISBN13: 9781118456545 ISBN10: 1118456548 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46112299679907,"sku":"TN_STR_H000082M","price":17.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/818f26TVoVL.jpg?v=1754650744"},{"product_id":"tn_str_ubd_h0000wkd","title":"Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time","description":"\u003cp\u003eLaunch a business and ignite a movement with a powerhouse blog!\u003cbr\u003e\nBorn to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business.\u003cbr\u003e\n\"If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success.\" -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch\u003cbr\u003e\n\"Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow.\" -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution\u003cbr\u003e\n\"Read this book, then go blog like you were born to do so.\" -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing\u003cbr\u003e\n\"Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately.\" -- LEO WIDRICH, cofounder, Buffer, ISBN13: 9780071811163 ISBN10: 0071811168 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124709544099,"sku":"TN_STR_UBD_H0000WKD","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/71F8TVmtIhL.jpg?v=1754820198"},{"product_id":"s_05-15-25_h0000ed6","title":"The Constant Contact Guide to Email Marketing","description":"\u003cp\u003eThe leading email marketing firm shows you how to create high-impact, low-cost campaigns\u003cbr\u003e\nEmail marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy―or an annoying waste of your customer's time―depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.\u003cbr\u003e\nThe Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast.\u003cbr\u003e\nLearn about: Ten email pitfalls that will get your business into trouble Ten things your customers expect you to do The \"soft\" benefits of email marketing Using email in combination with other marketing efforts How four types of permissions can make or break your strategy Building an email list that is valuable and effective Creating valuable content Choosing an effective, professional email format Ensuring your emails are delivered, opened, and read\u003cbr\u003e\nWith The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts―giving you way more bang for your marketing buck., ISBN13: 9780470503416 ISBN10: 0470503416 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124878921891,"sku":"S_05-15-25_H0000ED6","price":9.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/61NFsvWX5gL.jpg?v=1754829642"},{"product_id":"epic-content-marketing-how-to-tell-a-different-story-break-through-the-clutter-and-win-more-customers-by-marketing-less","title":"Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less","description":"\u003cp\u003eNAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE\u003c\/p\u003e\n\n\u003cp\u003ePublishing is the NEW MARKETING.\u003c\/p\u003e\n\n\u003cp\u003eHow do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?\u003c\/p\u003e\n\n\u003cp\u003eEpic Content Marketing.\u003c\/p\u003e\n\n\u003cp\u003eOne of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. 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It's what customers share and talk about.\u003c\/p\u003e\n\n\u003cp\u003eOnce we hook customers in with epic content, they reward us by sending our sales through the roof.\u003c\/p\u003e\n\n\u003cp\u003eEpic Content Marketing provides everything you need to:\u003c\/p\u003e\n\n\u003cp\u003e* Determine what your content niche should be to attract and retain customers\u003c\/p\u003e\n\n\u003cp\u003e* Discover and develop your content marketing mission statement\u003c\/p\u003e\n\n\u003cp\u003e* Set up a process for creating and curating epic content\u003c\/p\u003e\n\n\u003cp\u003e* Learn how to leverage social and email channels to create--and grow--your audience\u003c\/p\u003e\n\n\u003cp\u003e* Measure the performance of your content--and increase your content marketing budget\u003c\/p\u003e\n\n\u003cp\u003eWith in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, \"Epic Content Marketing\" gives you the tools you need to vanquish the competition. 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