{"title":"Strategic Business Planning","description":null,"products":[{"product_id":"themckinseyway","title":"The McKinsey Way","description":"\"If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place.\" --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT.\n\"Enlivened by witty anecdotes, THE MCKINSEY WAY contains valuable lessons on widely diverse topics such as marketing, interviewing, team-building, and brainstorming.\" --Paul H. Zipkin, Vice-Dean, The Fuqua School of Business\nIt's been called \"a breeding ground for gurus.\" McKinsey \u0026amp; Company is the gold-standard consulting firm whose alumni include titans such as \"In Search of Excellence\" author Tom Peters, Harvey Golub of American Express, and Japan's Kenichi Ohmae.\nWhen Fortune 100 corporations are stymied, it's the \"McKinsey-ites\" whom they call for help. 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