{"title":"Restaurant \u0026 Food Industry","description":null,"products":[{"product_id":"luxury-wine-marketing-the-art-and-science-of-luxury-wine-branding","title":"Luxury Wine Marketing: The art and science of luxury wine branding","description":"\u003cp\u003eWine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special realm. This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand. Beginning with a definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before outlining industry best practice in the building of luxury wine brands. Each chapter is supplemented with a vignette of a successful luxury brand producer, and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy. This book also contains original research conducted by the authors on the size of the luxury wine market and analysis of its segmentation by region, allowing for new and unique insight into the world’s top wine regions. Written as both a practitioner’s guide and as a wine business textbook, Luxury Wine Marketing is a cornerstone reference resource for the business of wine.\u003cbr\u003e\nAwards: OIV Awards 2020 Special Mention, Vitivinicultural Economy Category; Gourmand International Awards 2020 World Of Wine Hall of Fame, ISBN13: 9781913022044 ISBN10: 1913022048 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46111592972451,"sku":"CH_01-28-25_PHA_H00001DB","price":95.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/619bB6Aqv7L.jpg?v=1754631210"},{"product_id":"hotbox-inside-catering-the-food-worlds-riskiest-business","title":"Hotbox: Inside Catering, the Food World's Riskiest Business","description":"\u003cp\u003eMatt Lee and Ted Lee take on the competitive, wild world of high-end catering, exposing the secrets of a food business few home cooks or restaurant chefs ever experience.\u003c\/p\u003e\n\n\u003cp\u003eHotbox reveals the real-life drama behind cavernous event spaces and soaring white tents, where cooking conditions have more in common with a mobile army hospital than a restaurant. Known for their modern take on Southern cooking, the Lee brothers steeped themselves in the catering business for four years, learning the culture from the inside-out. It’s a realm where you find eccentric characters, working in extreme conditions, who must produce magical events and instantly adapt when, for instance, the host’s toast runs a half-hour too long, a hail storm erupts, or a rolling rack of hundreds of ice cream desserts goes wheels-up.\u003c\/p\u003e\n\n\u003cp\u003eWhether they’re dashing through black-tie fundraisers, celebrity-spotting at a Hamptons cookout, or following a silverware crew at 3:00 a.m. in a warehouse in New Jersey, the Lee brothers guide you on a romp from the inner circle―the elite team of chefs using little more than their wits and Sterno to turn out lamb shanks for eight hundred―to the outer reaches of the industries that facilitate the most dazzling galas. You’ll never attend a party―or entertain on your own―in the same way after reading this book., ISBN13: 9781627792615 ISBN10: 1627792619 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46111680561315,"sku":"A-STR_UBD_H0000OTV","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/81BImr-VSBL.jpg?v=1754634770"},{"product_id":"the-end-of-overeating-taking-control-of-the-insatiable-american-appetite","title":"The End of Overeating: Taking Control of the Insatiable American Appetite","description":"\u003cp\u003eMost of us know what it feels like to fall under the spell of food—when one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag. But it’s harder to understand why we can't seem to stop eating—even when we know better. When we want so badly to say \"no,\" why do we continue to reach for food? Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, now reveals how the food industry has hijacked the brains of millions of Americans. The result? America’s number-one public health issue. Dr. Kessler cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. Food manufacturers create products by manipulating these ingredients to stimulate our appetites, setting in motion a cycle of desire and consumption that ends with a nation of overeaters. The End of Overeating explains for the first time why it is exceptionally difficult to resist certain foods and why it’s so easy to overindulge. Dr. Kessler met with top scientists, physicians, and food industry insiders. The End of Overeating uncovers the shocking facts about how we lost control over our eating habits—and how we can get it back. Dr. Kessler presents groundbreaking research, along with what is sure to be a controversial view inside the industry that continues to feed a nation of overeaters—from popular brand manufacturers to advertisers, chain restaurants, and fast food franchises. For the millions of people struggling with weight as well as for those of us who simply don't understand why we can't seem to stop eating our favorite foods, Dr. Kessler’s cutting-edge investigation offers new insights and helpful tools to help us find a solution. There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do., ISBN13: 9781605297859 ISBN10: 1605297852 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46111704416419,"sku":"A-STR_UBD_H0000MPK","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/61zQGFd049L.jpg?v=1754636219"}],"url":"https:\/\/usedbookdepot.com\/collections\/restaurant-food-industry.oembed","provider":"Used Book Depot","version":"1.0","type":"link"}