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But as Institute for the Future’s ten-year forecast—which is included in the book—makes clear, today’s leaders face more and more dilemmas: recurring, complex, messy, and puzzling.\u003c\/p\u003e\n\n\u003cp\u003eBob Johansen shares techniques refined over nearly forty years by the Institute of the Future to help you navigate your own organization’s road to the future. He details real-world examples of how organizations like Procter \u0026amp; Gamble, Disney, Reuters, UPS, and the Centers for Disease Control have put these approaches into practice. Through fascinating and illustrative examples—including the Toyota Prius, the iPod, Crest Toothpaste, and many more—he shows that getting there early means finding new markets, new customers, and new products ahead of your competitors. It means anticipating the needs of your stakeholders. It means you’ll be able to establish a position before your late-arriving competitors even have a chance to organize. It helps you think through what might happen and what should happen. It gives you time to consider alternative strategies. Ultimately, getting there early helps you see beyond the problems of the present and recognize possible futures before others do.\u003c\/p\u003e\n\n\u003cp\u003eGet There Early lays out the Institute’s three-step Foresight to Insight to Action Cycle that allows you to sense, make sense of, and win when faced with dilemmas. 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A meaningful business value proposition and strategy that drives key improvement actions\u003cbr\u003e\n2. An engaging environment where people can do their best work\u003cbr\u003e\n3. A focus on meaningful metrics while avoiding irrelevant details\u003cbr\u003e\n4. Process improvement efforts that maximize cross-functional process performance and foster deeper process understanding, innovation, and execution of best work practices\u003cbr\u003e\n5. An executive mindset that focuses on customer value, people development, process performance, and business improvement outcomes, not solely on savings\u003cbr\u003e\nThe authors consider a variety of situations at Independence Enterprise, a fictional company, based on their own very real experiences. 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