{"title":"Marketing","description":null,"products":[{"product_id":"meaningful-marketing","title":"Meaningful Marketing","description":"\u003cp\u003eOffers one hundred marketing truths based on data compiled from consumer, industrial and business-to-business markets, along with 402 practical ideas for increasing sales using less effort., ISBN13: 9781558706811 ISBN10: 155870681X Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46111883526307,"sku":"A-STR_UBD_H0000Y7S","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/51jhlMOdoDL.jpg?v=1754642895"},{"product_id":"americas-greatest-brands-volume-5","title":"America's Greatest Brands (Volume 5)","description":"\u003cp\u003eCovers the history, innovations and achievements of the world's most admired companies. Also features the expert insights and opinions of the American Brands Council, some of the most respected marketing and communications professionals in the world., ISBN13: 9780970686046 ISBN10: 0970686048 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46112358400163,"sku":"A_STR_H0000FRP","price":39.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/915tHShuZ5L.jpg?v=1754652062"},{"product_id":"solution-selling-creating-buyers-in-difficult-selling-markets","title":"Solution Selling: Creating Buyers in Difficult Selling Markets","description":"\u003cp\u003e``Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America.''Jeffrey M. Fisher, Vice President, Symix Computer Systems., ISBN13: 9780786303151 ISBN10: 0786303158 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124365742243,"sku":"MT-STR_UBD_H0000U0N","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/51afUyLlvyL.jpg?v=1754806160"},{"product_id":"driving-customer-equity-how-customer-lifetime-value-is-reshaping-corporate-strategy","title":"Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy","description":"\u003cp\u003eIn their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call \"Customer Equity\", a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. The authors' Customer Equity Framework yields powerful insights that will help any business increase the value of its customer base. Rust, Zeithaml, and Lemon introduce the three drivers of customer equity - Value Equity, Brand Equity, and Retention Equity - and explain in clear, nontechnical language how managers can base their strategies on one or a combination of these drivers. The authors demonstrate in this breakthrough book how managers can build and employ competitive metrics that reveal their company's Customer Equity relative to their competitors. Based on these metrics, they show how managers can determine which drivers are most important in their industry, how they can make efficient strategic trade-offs between expenditures on these drivers, and how to project a financial return from these expenditures. The final section devotes two chapters to the Customer Pyramid, an approach that segments customers based on their long-term profitability, and an especially important chapter examines the Internet as the ultimate Customer Equity tool. Here the authors show how companies such as Intuit.com, Schwab.com, and Priceline.com have used more than one or all three drivers to increase Customer Equity. In this age of one-to-one marketing, understanding how to drive Customer Equity is central to the success of any firm. In particular, Driving Customer Equity will be essential reading for any marketing manager, ISBN13: 9780684864662 ISBN10: 0684864665 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124561924259,"sku":"A-STR_UBD_H0000P4J","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/61LQU-o0D1L.jpg?v=1754813087"},{"product_id":"how-to-work-with-a-digital-marketing-agency","title":"How to Work with A Digital Marketing Agency","description":"\u003cp\u003eIn this book, Hassan gets right down to business with helping you navigate the accelerating, exhilarating world of web design, web development, ecommerce, social media, marketing automation and search engine marketing.\u003cbr\u003e\nYou'll find out: What you should be doing today with marketing automation and why working with a digital agency is inescapable The right process and best practices for working with a digital marketing agency Detailed strategies to take before, during and after your engagement with an agency How marketing automation will propel us into the future\u003cbr\u003e\nAny company, no matter what industry, that works with a digital marketing agency or plans to, will benefit from this insightful and entertaining guidance., ISBN13: 9780615971810 ISBN10: 0615971814 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124604063907,"sku":"TN_STR_UBD_H0000YGM","price":20.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/61l9Q70qk3L.jpg?v=1754815080"},{"product_id":"a-str_ubd_h0000yc4","title":"Market Driven Strategy: Processes for Creating Value","description":"\u003cp\u003eToday, countless new niche and specialty market opportunities are emerging as the era of mass marketing comes to an end. George S. Day argues persuasively that old ways of competing and much of the conventional wisdom about organizations are being overturned by a convergence of forces: mass markets are fragmenting into narrow segments that are themselves becoming global markets; information technologies are blurring the boundaries between markets and organizations while accelerating the pace of decisions; technological change continues to shrink product life cycles while customers are demanding ever higher levels of responsiveness and quality. These forces are also spawning new types of retailers, distributors, and linkages with customers. Contending that the rate of change in the market has clearly outstripped the speed at which a conventionally managed company can respond, Day makes a compelling case for first creating customer value, without which there can be no shareholder value. He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level -- \"in the trenches\" -- based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric, where he is director of the Product Planning Program. Day introduces the five critical, interdependent choices that managers must make to create a market-driven organization in the 1990s. With dozens of examples from companies such as Otis Elevator, GE, H.J. Heinz, IKEA, Nestlé, Acuson, and 3M, he shows how forward-thinking companies select their markets, differentiate their products, choose their communication and distribution channels, decide on the scale and scope of their support activities, and select future areas for growth. Finally, Day persuasively documents that at these winning companies there is a commitment to thinking and planning processes that harness the power of bottom-up understanding of customers and competitive realities with top-down vision and leadership. A powerful vision is a shared intention that creates a winning atmosphere throughout the organization. By focusing attention on a desired leadership position, measuring progress against that achievement, and continually seeking new ways to gain competitive advantage by serving customers better, the actions and aspiration of, ISBN13: 9780029072110 ISBN10: 0029072115 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124729499811,"sku":"A-STR_UBD_H0000YC4","price":14.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/61aZkoNBsiL.jpg?v=1754821330"},{"product_id":"a_05-30-25_h0000g6j","title":"Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know","description":"The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike\nIn Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more.\nPhilip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT\u0026amp;T., ISBN13: 9780471268673 ISBN10: 0471268674 Material Type: hardcover","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124874596515,"sku":"A_05-30-25_H0000G6J","price":10.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/71DvWtfgFsL.jpg?v=1754829357"},{"product_id":"ch_01-29-25_pha_h00001gp","title":"Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers","description":"\u003cp\u003e\"Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations.\"\u003cbr\u003e\n-Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel\u003cbr\u003e\nFormer Chair of the Association of Professionals Foundation Board\u003cbr\u003e\nAdjunct Professor of Philanthropy, Columbia University\u003c\/p\u003e\n\n\u003cp\u003eProven methods and techniques for running a successful annual giving campaign\u003c\/p\u003e\n\n\u003cp\u003eLearn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date Second Edition features key material on:\u003cbr\u003e\n* How to find likely first-time donors\u003cbr\u003e\n* Membership organizations and donor clubs\u003cbr\u003e\n* Methods of donor renewal, upgrading, and reward\u003cbr\u003e\n* Recruiting and training volunteer solicitors\u003cbr\u003e\n* Multimedia and Internet soliciting techniques, ISBN13: 9780471209874 ISBN10: 0471209872 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124879511715,"sku":"CH_01-29-25_PHA_H00001GP","price":18.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/61NnezrNg5L.jpg?v=1754829677"},{"product_id":"s_06-05-25_h0000hrc","title":"Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job","description":"\u003cp\u003eIn Today's Job Jungle, the Guerrilla is King\u003cbr\u003e\n\"You'll learn how to build a compelling new network in days that gets you sit-down meetings with decision makers who can hire you, for jobs that aren't advertised or don't even exist yet.\"\u003cbr\u003e\n—Kevin Donlin, creator, TheSimpleJobSearch.com; co-creator, The Guerrilla Job Search Home Study Course\u003cbr\u003e\n\"This book is brilliant. Packed with stories, examples, and tactics to help you at any point in your job search-this book is all about landing a real job with intense competition in a minimal amount of time.\"\u003cbr\u003e\n—Jason Alba, CEO, JibberJobber.com; author, I'm on LinkedIn—Now What???\u003cbr\u003e\n\"Recruiters: read this book! You're going to need it. When people start following the advice in Guerrilla Marketing for Job Hunters 2.0, you're going to be looking for a job.\"\u003cbr\u003e\n—Shelly Harrison, founder and CEO, Launch Pad\u003cbr\u003e\n\"Job hunters don't need to be told the 'what' of job hunting, they want and need to know the 'hows.' They are all here and then some.\"\u003cbr\u003e\n—Dave Opton, founder and CEO, ExecuNet.com\u003cbr\u003e\n\"Changes in information and communication technologies have created new opportunities and pitfalls for the job seeker. Stand out from the crowd and truly shine by illuminating your most important talents to the broadest audience—in a cost-effective fashion.\"\u003cbr\u003e\n—Sam Zales, President, Zoom Information Inc.\u003cbr\u003e\n\"Don't get lost on the battlefield, win the war. Guerrilla Marketing for Job Hunters 2.0 will give you the ammunition to get noticed.\"\u003cbr\u003e\n—Donato Diorio, CEO, Broadlook Technologies\u003cbr\u003e\n\"Lays out a straightforward and detailed 'plan of attack' for every step of a job search...an indispensable tool for job seekers to land the interview.\"\u003cbr\u003e\n—Gautam Godhwani, CEO, SimplyHired.com\u003cbr\u003e\n\"Competition for the best positions is especially fierce and every candidate will be looking for an edge. If you want to get the edge...you need to get this great new book.\"\u003cbr\u003e\n—Steven Rothberg, founder, CollegeRecruiter.com\u003cbr\u003e\n\"The only book that explains step by step, how to land interviews with the companies you choose AND create a high-visibility profile attracting employers-like a moth to a flame.\"\u003cbr\u003e\n—Terrence Kulka, Director, Executive MBA Program, Telfer School of Management, University of Ottawa\u003cbr\u003e\n\"Beyond your Guerrilla Resume...here's how to take charge of your personal brand, and stand out from the crowd leveraging LinkedIn, Facebook, MySpace, YouTube, Twitter, and more.\"\u003cbr\u003e\n—Peter Clayton, CEO, Total Picture Radio\u003cbr\u003e\nP.S.—We knew you'd read this far. How did we know this? Please turn to Chapter 5 and read, \"One Unusual Way to End Your Guerrilla Cover Letter.\", ISBN13: 9780470455845 ISBN10: 0470455845 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124881674403,"sku":"S_06-05-25_H0000HRC","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/6168uo4ZaKL.jpg?v=1754829858"},{"product_id":"tn_str_h0000780","title":"Book Yourself Solid: Second Edition, Revised \u0026 Expanded","description":"\u003cp\u003eThe new edition of the bestselling business development guide\u003cbr\u003e\nBook Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary \"how to\" manual for getting more clients and raising a business profile.\u003cbr\u003e\nBook Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image. Features unique, personalized, updated social media marketing strategies for service professionals Provides new pricing models and sales strategies for simpler selling Delivers fresh networking and outreach strategies guaranteed to take only minutes a day Offers new solid product launch strategies and tactics for creating instant awareness Author a New York Times bestseller, TV personality, and highly recognized professional speaker\u003cbr\u003e\nGet the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!, ISBN13: 9780470643471 ISBN10: 0470643471 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124882657443,"sku":"TN_STR_H0000780","price":11.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/81wPkf60xnL.jpg?v=1754829924"},{"product_id":"u2-22-6-sign_05-26-25_art_h000097g","title":"The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists","description":"\u003cp\u003eIn today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from \"uncertainty\" to \"amazement.\" By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer – and shows how you can do it too.\u003cbr\u003e\nHyken’s message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists., ISBN13: 9780470404829 ISBN10: 0470404825 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124883738787,"sku":"U2.22.6 SIGN_05-26-25_ART_H000097G","price":33.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/61YedJEkH1L.jpg?v=1754830007"},{"product_id":"global-marketing-strategies","title":"Global Marketing Strategies","description":"\u003cp\u003eLos cambios que han afectado al mundo de los negocios en los últimos años exigen a las empresas adaptarse a la economía global. El libro de Jeannet, primero en su género, describe los aspectos necesarios para desarrollar una mentalidad global. Realiza Los conocimientos necesarios para dirigir con éxito una empresa, ISBN13: 9780395871621 ISBN10: 039587162X Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124960940195,"sku":"FK-1_UBD_H0000NVT","price":39.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/51L8IFTHjRL.jpg?v=1754834055"},{"product_id":"the-guerrilla-marketing-handbook-1","title":"The Guerrilla Marketing Handbook","description":"\u003cp\u003eThis book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included., ISBN13: 9780395700136 ISBN10: 0395700132 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124961890467,"sku":"A-STR_UBD_H0000P5C","price":10.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/51bcK2HjKzL_9b79b6ab-8bd8-4c41-83e7-c956a2507c06.jpg?v=1754834111"},{"product_id":"built-to-serve-how-to-drive-the-bottom-line-with-people-first-practices","title":"Built to Serve: How to Drive the Bottom Line with People-First Practices","description":"\u003cp\u003eIn Built to Serve, Dan Sanders, CEO of the award-winning, service-oriented United Supermarkets, makes this bold claim: the prevailing business culture is broken and a radical transformation is required-a paradigm shift that reshapes our understanding of the true purpose of work.\u003cbr\u003e\nLeaders have a choice-continue to chase a broken price-profit model and suffer the consequences or build a culture committed to servanthood and discover the fulfillment evident when people see their work as a ministry. The choice leaders make will not only determine economic success and failure but also will determine their organization's long term impact on humanity.\u003cbr\u003e\nThe time is now. Sanders reveals how your people can adopt United's mission of “Ultimate Service, Superior Performance, Positive Impact.” He distills valuable lessons from nine decades of a people-centered culture that consistently delivers outstanding customer service and reveals how you can develop a fully engaged, productive workforce. Treat your customers like partners Create a people-centered culture in a numbers-focused world Communicate your organization's vision Focus on strengths, not weaknesses Tie performance to the success of your mission Reduce your employee turnover Build communities connected by an emotional bond Ensure sustainability and growth-with an eye on the principles that allowed your success in the first place\u003cbr\u003e\nWhen you're built to serve, employees come to work because they want to, not just because they have to. Built to Serve is your hands-on guide to seeking this higher purpose., ISBN13: 9780071497923 ISBN10: 0071497927 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46126646067363,"sku":"TN_STR_H00007W3","price":11.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/71yJ1v8wvOL.jpg?v=1754897394"},{"product_id":"marketing-imagination-new-expanded-edition","title":"Marketing Imagination, New, Expanded Edition","description":"\u003cp\u003eSince its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive \"Levitt on Marketing.\" Now Theodore Levitt -- renowned as the Harvard Business School's \"guru of marketing\" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay \"Marketing Myopia,\" and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever., ISBN13: 9780029190906 ISBN10: 0029190908 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46126819541155,"sku":"TN_STR_H00009RK","price":11.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/71MkxciPsqL.jpg?v=1754901799"},{"product_id":"the-mlm-binary-plan","title":"The MLM Binary Plan","description":"\u003cp\u003eA Comprehensive look at Network Marketing's Most Controversial Distributor Compensation Plan.\u003cbr\u003e\nHere are the complete Facts and Fictions behind Network Marketing's most misunderstood compensati, ISBN13: 9781929746019 ISBN10: 1929746016 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46127671312547,"sku":"CH_05-18-24_ART_6015PL","price":26.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/51nbc_0kjWL.jpg?v=1754922250"},{"product_id":"the-ultimate-marketing-plan-find-your-hook-communicate-your-message-make-your-mark","title":"The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.","description":"\u003cp\u003eMore than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing., ISBN13: 9781593374969 ISBN10: 1593374968 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46129168416931,"sku":"05-21-23_ART_600HA6","price":15.62,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/71vd_n7QOCL.jpg?v=1754974003"},{"product_id":"qr-codes-kill-kittens-how-to-alienate-customers-dishearten-employees-and-drive-your-business-into-the-ground","title":"QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground","description":"\u003cp\u003eEasy to digest tips and tools on how not to run a business\u003cbr\u003e\nExperts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do. Includes real-life examples along with tips and guidance on experts, human resources, marketing\/branding, networking (in person and online), public relations, and customer service Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company\u003cbr\u003e\nIt doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it., ISBN13: 9781118732755 ISBN10: 1118732758 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46129682645155,"sku":"05-23-23_PHA_300MVV","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/71XAK8Dr3RL.jpg?v=1754988026"},{"product_id":"marketing-your-sewing-business-how-to-earn-a-profit","title":"Marketing Your Sewing Business: How to Earn a Profit","description":"\u003cp\u003eA sewing business must be marketed in a special way to earn a profit. The biggest mistake sewing professionals make is failing to market their business. The only way to gain success and earn a profit is through marketing. This book is designed for all types of sewing businesses and will show you how to: Get free publicity for a new and existing sewing business; make attractive Business Cards, Letterhead, Flyers, Brochures, and Catalogs complete with illustrations and examples. Get ideas for Logos, Graphics and Slogans. Develop a beautiful Website and Shopping Cart. Learn how to start and manage an e-mail marketing newsletter. Discover great ideas for marketing a sewing business using furniture stores, travel agents, day care centers, trunk shows, trade shows, home parties, the telephone and other innovative methods. Plus, how to get free advertising money for your sewing business and more!\u003cbr\u003e\nDo not forget to see all of Barbara Wright Sykes Sewing For Profit products. Note: The Marketing Forms CD, Marketing Graphics Forms or the Deluxe Marketing Forms along with the Marketing Your Sewing Business book make it easy to earn a profit as a sewing professional!\u003cbr\u003e\nHere is a list of Barbara Wright Sykes, sewing for profit books:\u003cbr\u003e\nDo You Sew For Profit: Wholesale, Retail, Consignment\u003cbr\u003e\nMarketing Your Sewing Business\u003cbr\u003e\nPricing Without Fear\u003cbr\u003e\nThe \"Business\" Of Sewing Vol. 1\u003cbr\u003e\nThe \"Business\" Of Sewing Vol. 2\u003cbr\u003e\nThe \"Business\" Of Sewing\u003cbr\u003e\nSee all the FORMS offered here for sewing professionals:\u003cbr\u003e\nForms On Computer Disc\u003cbr\u003e\nHome Decor - Interior Design Forms\u003cbr\u003e\nThe Marketing Forms CD\u003cbr\u003e\nMarketing Graphics Forms\u003cbr\u003e\nDeluxe Marketing Forms\u003cbr\u003e\nSee The Business Of Sewing AUDIO CD series: Take The Fear Out Of Pricing\u003cbr\u003e\nMarketing Your Sewing Business\u003cbr\u003e\nThe \"Business\" Of Sewing\u003cbr\u003e\nThe \"Business\" Of Sewing Audio Album (Get all 3 and save)., ISBN13: 9780971782433 ISBN10: 0971782431 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46129847828643,"sku":"HV-28KK-UEEH","price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/519PNVT7RAL.jpg?v=1754989546"},{"product_id":"fine-flowers-by-phone-finally-a-way-to-send-flowers-long-distance-with-confidence","title":"Fine Flowers by Phone: ...Finally, a Way to Send Flowers Long Distance With Confidence...","description":"\u003cp\u003eBook by, ISBN13: 9780965608206 ISBN10: 0965608204 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46129881874595,"sku":"RARE-FA_10-29-24_PHA_601J2K","price":35.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/21WVDJ5KMQL.jpg?v=1754990212"},{"product_id":"clicking-16-trends-to-future-fit-your-life-your-work-and-your-business","title":"Clicking: 16 Trends to Future Fit Your Life, Your Work, and Your Business","description":"\u003cp\u003eThe best-selling author of The Popcorn Report offers readers guidelines for using major societal trends--including \"anchoring,\" \"clanning,\" and \"pleasure revenge\"--to make choices for improvi, ISBN13: 9780887306945 ISBN10: 0887306942 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46130151653539,"sku":"MN_11-24-22_600EP7","price":12.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/711QM9CWFDL.jpg?v=1754998227"},{"product_id":"service-america-doing-business-in-the-new-economy","title":"Service America!: Doing Business in the New Economy","description":"\u003cp\u003eStresses the importance of service management, looks at examples of service failures and successes, and explains how to measure, evaluate, and improve quality and productivity, ISBN13: 9780870946592 ISBN10: 0870946595 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46130257035427,"sku":"01-04-23_PHA_600F24","price":42.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/716PHioIH3L.jpg?v=1755002008"},{"product_id":"extraordinary-pop-delusion-m","title":"EXTRAORDINARY POP DELUSION \u0026 M","description":"\u003cp\u003e1980 Harmony Books jumbo trade paperback, 7th printing. Charles Mackay. Why do otherwise intelligent individuals form seething masses of idiocy when they engage in collective action? Why do f, ISBN13: 9780517539194 ISBN10: 0517539195 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46132106952867,"sku":"6N-LKYG-5BLL","price":15.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/91ax1SKtgsL.jpg?v=1755061407"},{"product_id":"profiting-from-intellectual-capital-extracting-value-from-innovation","title":"Profiting from Intellectual Capital: Extracting Value from Innovation","description":"\u003cp\u003eTools and techniques from today's leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia\u003cbr\u003e\n\"Patrick Sullivan . . , ISBN13: 9780471417477 ISBN10: 0471417475 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46132134740131,"sku":"OZ_01-01-24_ART_600YU8","price":21.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/616BybPWJ8L.jpg?v=1755062851"},{"product_id":"wide-angle-vision-beat-your-competition-by-focusing-on-fringe-competitors-lost-customers-and-rogue-employees","title":"Wide-Angle Vision: Beat Your Competition by Focusing on Fringe Competitors, Lost Customers, and Rogue Employees","description":"\u003cp\u003ePraise for Wide Angle Vision\u003c\/p\u003e\n\n\u003cp\u003e\"In this book, Wayne Burkan shows us that the vantage points from which we view and act can earn us critical advantages if we are willing to stretch our thoughts, ISBN13: 9780471134169 ISBN10: 0471134163 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46132136542371,"sku":"03-23-23_ART_600DIA","price":13.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/519LgfMsGjL.jpg?v=1755062969"},{"product_id":"game-based-marketing-inspire-customer-loyalty-through-rewards-challenges-and-contests","title":"Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests","description":"\u003cp\u003eHarness the power of games to create extraordinary customer engagement with Game-Based Marketing.\u003cbr\u003e\nGamification is revolutionizing the web and mobile apps.\u003cbr\u003e\nInnovative startups like Foursquare , ISBN13: 9780470562239 ISBN10: 0470562234 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46132141883555,"sku":"IK_11-29-23_PHA_3011HH","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/61WcpXYtOUL.jpg?v=1755063066"},{"product_id":"integrated-business-communication-in-a-global-marketplace","title":"Integrated Business Communication: In a Global Marketplace","description":"\u003cp\u003eThis book applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new , ISBN13: 9780470027677 ISBN10: 0470027673 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46132143816867,"sku":"MN_BOX-65_10-28-22_3.6M_6002OG","price":72.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/71oS2jqsegL.jpg?v=1755063219"},{"product_id":"the-case-for-b2b-branding-pulling-away-from-the-business-to-business-pack","title":"The Case for B2B Branding: Pulling Away from the Business-to-Business Pack","description":"\u003cp\u003eThe Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contai, ISBN13: 9780324398656 ISBN10: 0324398654 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46132581236899,"sku":"1047792479","price":39.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/51yGdvvqDtL.jpg?v=1755073481"},{"product_id":"perfect-phrases-for-customer-service-hundreds-of-tools-techniques-and-scripts-for-handling-any-situation-perfect-phrases-series","title":"Perfect Phrases for Customer Service: Hundreds of Tools, Techniques, and Scripts for Handling Any Situation (Perfect Phrases Series)","description":"\u003cp\u003eTools for pleasing even the most demanding customers\u003cbr\u003e\nA satisfied customer is a loyal customer, and in today's supercompetitive business economy few things are as crucial to a company's bottom, ISBN13: 9780071444538 ISBN10: 007144453X Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46132950171811,"sku":"SY_03-18-24_PHA_3018VN","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/51OQys4yNCL.jpg?v=1755083466"},{"product_id":"the-age-of-manipulation-the-con-in-confidence-the-sin-in-sincere","title":"The Age of Manipulation: The Con in Confidence, The Sin in Sincere","description":"ISBN13: 9780819186539 ISBN10: 0819186538 Material Type: paperback","brand":"UsedBookDepot","offers":[{"title":"Default Title","offer_id":46524973547683,"sku":"B11.28.5 F_11-14-25_UBD_H0001MTL","price":16.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/713KvXLc4lL.jpg?v=1763292883"},{"product_id":"principles-of-marketing-1","title":"Principles of Marketing","description":"ISBN13: 9780133084047 ISBN10: 0133084043 Material Type: hardcover","brand":"UsedBookDepot","offers":[{"title":"Default Title","offer_id":46590663622819,"sku":"B7.18.2-AZ_11-27-25_ART_H0000M4I","price":73.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/915oa7LuDeL.jpg?v=1764586559"}],"url":"https:\/\/usedbookdepot.com\/collections\/marketing.oembed","provider":"Used Book Depot","version":"1.0","type":"link"}