{"title":"Marketing \u0026 Consumer Behavior","description":null,"products":[{"product_id":"x-the-experience-when-business-meets-design","title":"X: The Experience When Business Meets Design","description":"\u003cp\u003eWelcome to a new era of business in which your brand is defined by those who experience it.\u003cbr\u003e\nDo you know how your customers experience your brand today?\u003cbr\u003e\nDo you know how they really feel?\u003cbr\u003e\nDo you know what they say when you re not around?\u003cbr\u003e\nIn an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share.\u003cbr\u003e\nIn his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.\u003cbr\u003e\nThis isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within.\u003cbr\u003e\nBrian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches\u003cbr\u003e\nThe future of business lies in experience architecture and you are the architect.\u003cbr\u003e\nBusiness, meet design.\u003cbr\u003e\nX, ISBN13: 9781118456545 ISBN10: 1118456548 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46112299679907,"sku":"TN_STR_H000082M","price":17.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/818f26TVoVL.jpg?v=1754650744"},{"product_id":"predictive-analytics-the-power-to-predict-who-will-click-buy-lie-or-die","title":"Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die","description":"\u003cp\u003e\"The Freakonomics of big data.\"\u003cbr\u003e\n—Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One\u003cbr\u003e\nThis book is easily understood by all readers. Rather than a \"how to\" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.\u003cbr\u003e\nYou have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, \"I knew you were going to do that!\" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.\u003cbr\u003e\nWhy? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales.\u003cbr\u003e\nHow? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.\u003cbr\u003e\nPredictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future — lifting a bit of the fog off our hazy view of tomorrow — means pay dirt.\u003cbr\u003e\nIn this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves. Why early retirement decreases life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death, including one health insurance company. How U.S. Bank, European wireless carrier Telenor, and Obama's 2012 campaign calculated the way to most strongly influence each individual. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide who stays in prison and who goes free. What's predicted by the BBC, Citibank, ConEd, Facebook, Ford, Google, IBM, the IRS, Match.com, MTV, Netflix, Pandora, PayPal, Pfizer, and Wikipedia.\u003cbr\u003e\nA truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.\u003cbr\u003e\nPredictive analytics transcends human perception. This book's final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can't even be sure has happened afterward — but that can be predicted in advance?\u003cbr\u003e\nWhether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics., ISBN13: 9781118356852 ISBN10: 1118356853 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46112300007587,"sku":"S_05-15-25_H0000ECZ","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/51z7thZ5O8L.jpg?v=1754650753"},{"product_id":"jerry-bakers-it-pays-to-be-cheap-1973-of-the-niftiest-swiftiest-and-thriftiest-secrets-on-earth-for-spendin-less-and-savin-more-on-food-everything-jerry-bakers-good-home","title":"Jerry Baker's It Pays to Be Cheap!: 1,973 of the Niftiest, Swiftiest, and Thriftiest Secrets on Earth for Spendin' Less and Savin' More on . . . Food, ... Everything! (Jerry Baker's Good Home","description":"\u003cp\u003eFun and innovative ways to save money on items such as groceries, electronics, pet care, travel, and clothing are revealed in this indispensable savings handbook. Features such as \"Online Steals \u0026amp; Deals,\" \"Bargain Alerts,\" and \"Fantastic Formulas\" uncover easy ways for anyone to become a thrift expert without sacrificing personal pleasures or undergoing excessive belt-tightening. Money-saving ideas for cutting pet food bills by 25 percent, flying major airlines for free, and creating an automatic plant-watering system are included, as well as tips on how to unclutter cabinets; make simple health and beauty tonics; create eco-friendly, multipurpose cleaning supplies; save a bundle on home repairs; and snag free tickets to concerts, museums, and sporting events., ISBN13: 9780922433452 ISBN10: 0922433453 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46112421150883,"sku":"A-STR_UBD_H0000RD7","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/51WT7H1J7BL.jpg?v=1754654342"},{"product_id":"driving-customer-equity-how-customer-lifetime-value-is-reshaping-corporate-strategy","title":"Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy","description":"\u003cp\u003eIn their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call \"Customer Equity\", a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. The authors' Customer Equity Framework yields powerful insights that will help any business increase the value of its customer base. Rust, Zeithaml, and Lemon introduce the three drivers of customer equity - Value Equity, Brand Equity, and Retention Equity - and explain in clear, nontechnical language how managers can base their strategies on one or a combination of these drivers. The authors demonstrate in this breakthrough book how managers can build and employ competitive metrics that reveal their company's Customer Equity relative to their competitors. Based on these metrics, they show how managers can determine which drivers are most important in their industry, how they can make efficient strategic trade-offs between expenditures on these drivers, and how to project a financial return from these expenditures. The final section devotes two chapters to the Customer Pyramid, an approach that segments customers based on their long-term profitability, and an especially important chapter examines the Internet as the ultimate Customer Equity tool. Here the authors show how companies such as Intuit.com, Schwab.com, and Priceline.com have used more than one or all three drivers to increase Customer Equity. In this age of one-to-one marketing, understanding how to drive Customer Equity is central to the success of any firm. In particular, Driving Customer Equity will be essential reading for any marketing manager, ISBN13: 9780684864662 ISBN10: 0684864665 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124561924259,"sku":"A-STR_UBD_H0000P4J","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/61LQU-o0D1L.jpg?v=1754813087"},{"product_id":"whats-the-secret-to-providing-a-world-class-customer-experience","title":"What's the Secret?: To Providing a World-Class Customer Experience","description":"\u003cp\u003eWhat's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis- and how your company can too. Packed with insider knowledge and a wealth of proven best practices, author John DiJulius will show you how your company can emulate the world's best customer service providers., ISBN13: 9780470196120 ISBN10: 0470196122 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124632047779,"sku":"TN_STR_UBD_H0000XHI","price":10.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/61WF5lOB1lL.jpg?v=1754816409"},{"product_id":"a-str_06-18-25_ubd_h0000ltd","title":"Customer Devotion: Create wildly passionate customers to dramatically grow your brand","description":"\u003cp\u003eIt's time to dramatically grow your brand. Loyal customers are the key to successful brands. Customer Devotion is your step-by-step guide for turning customers into passionate and more profitable advocates. Whether you are a business analyst, Chief Marketing Officer or anyone in between Customer Devotion provides you with proven methods to help you dramatically grow your brand and revenue regardless of industry or size of company. Mike Case is a recognized and award-winning marketer with decades of experience dramatically growing start-up, mid-sized and fortune 500 brands. Read the book that legendary loyalty marketing pioneer Hal Brierley described as \"a must read for anyone engaged in managing customer relationships.\", ISBN13: 9780578487090 ISBN10: 0578487098 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124805488803,"sku":"A-STR_06-18-25_UBD_H0000LTD","price":10.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/413FEZN-O6L.jpg?v=1754825209"},{"product_id":"the-12-million-stuffed-shark-the-curious-economics-of-contemporary-art","title":"The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art","description":"\u003cp\u003eWhy would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for $140 million?\u003c\/p\u003e\n\n\u003cp\u003eIntriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.\u003c\/p\u003e\n\n\u003cp\u003eThis book is the first to look at the economics and the marketing strategies that enable the modern art market to generate such astronomical prices. Drawing on interviews with past and present executives of auction houses and art dealerships, artists, and the buyers who move the market, Thompson launches the reader on a journey of discovery through the peculiar world of modern art. Surprising, passionate, gossipy, revelatory, The $12 Million Stuffed Shark reveals a great deal that even experienced auction purchasers do not know., ISBN13: 9780230620599 ISBN10: 0230620590 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46126582300835,"sku":"NC-STR_UBD_H0000NW7","price":10.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/71Rp0gkezTL.jpg?v=1754894709"},{"product_id":"fascinate-your-7-triggers-to-persuasion-and-captivation","title":"Fascinate: Your 7 Triggers to Persuasion and Captivation","description":"\u003cp\u003eA newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.\u003cbr\u003e\nIn an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?\u003cbr\u003e\nAward-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.\u003cbr\u003e\nFascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:\u003cbr\u003e\n• Which brand of frozen peas you pick in the case\u003cbr\u003e\n• Which city, neighborhood, and house you choose\u003cbr\u003e\n• Which profession and company you join\u003cbr\u003e\n• Where you go on vacation\u003cbr\u003e\n• Which book you buy off the shelf\u003cbr\u003e\nStructured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful., ISBN13: 9780061714702 ISBN10: 0061714704 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46126708850851,"sku":"A_06-17-25_H0000LF6","price":21.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/71t0prQelzL.jpg?v=1754899369"},{"product_id":"grown-up-digital-how-the-net-generation-is-changing-your-world-used-like-new","title":"Grown Up Digital: How the Net Generation is Changing Your World","description":null,"brand":"UsedBookDepot","offers":[{"title":"Default Title","offer_id":46493178298531,"sku":"STR-NUR_11-05-25_UBD_H0001M06","price":13.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/61sF30dpoXL.jpg?v=1762507811"},{"product_id":"crossing-the-chasm-3rd-edition-the-updated-version-of-the-insightful-guide-on-bringing-cutting-edge-products-to-the-mainstream-collins-business-essentials","title":"Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials)","description":"ISBN13: 9780062292988 ISBN10: 0062292986 Material Type: paperback","brand":"UsedBookDepot","offers":[{"title":"Default Title","offer_id":46526674567331,"sku":"A-STR_11-15-25_UBD_H0001MZ2","price":13.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/81jRhPA6SQL.jpg?v=1763381648"}],"url":"https:\/\/usedbookdepot.com\/collections\/marketing-consumer-behavior.oembed","provider":"Used Book Depot","version":"1.0","type":"link"}