Marketing & Consumer Behavior
Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials)
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Grown Up Digital: How the Net Generation is Changing Your World
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Customer Devotion: Create wildly passionate customers to dramatically grow your brand
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The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
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Fascinate: Your 7 Triggers to Persuasion and Captivation
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What's the Secret?: To Providing a World-Class Customer Experience
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Jerry Baker's It Pays to Be Cheap!: 1,973 of the Niftiest, Swiftiest, and Thriftiest Secrets on Earth for Spendin' Less and Savin' More on . . . Food, ... Everything! (Jerry Baker's Good Home
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
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