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Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. 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And, without defining experiences, brands become victim to whatever people feel and share.\u003cbr\u003e\nIn his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.\u003cbr\u003e\nThis isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within.\u003cbr\u003e\nBrian shares more than the importance of experience. 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Drop Ship Secrets shares my proven method that will guide you along the same path that thousands of successful entrepreneurs have been on– a path to creating a 6 (and even 7) figure business., ISBN13: 9780692173329 ISBN10: 0692173323 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124540657827,"sku":"TN_STR_H0000BMO","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/71q1D5G2_3L.jpg?v=1754811708"},{"product_id":"a-str_ubd_h0000tyx","title":"Ruling the Waves: Cycles of Discovery, Chaos, and Wealth, from the Compass to the Internet","description":"\u003cp\u003eFrom pirate Jean Lafitte's exploits on the high seas to Rupert Murdoch's creation of a media empire, this intriguing look at the frequently rocky path of innovation ranges from the first idea and development of an invention to their rise to market dominance. 50,000 first printing., ISBN13: 9780151005093 ISBN10: 0151005095 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124703678627,"sku":"A-STR_UBD_H0000TYX","price":22.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/511BMPBNQTL.jpg?v=1754819788"},{"product_id":"s_05-15-25_h0000ed6","title":"The Constant Contact Guide to Email Marketing","description":"\u003cp\u003eThe leading email marketing firm shows you how to create high-impact, low-cost campaigns\u003cbr\u003e\nEmail marketing is an incredibly cost-effective way to establish and build relationships that drive business success. 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No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.\u003c\/p\u003e\n\n\u003cp\u003e\"Epic Content Marketing\" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.\u003c\/p\u003e\n\n\u003cp\u003eOnce we hook customers in with epic content, they reward us by sending our sales through the roof.\u003c\/p\u003e\n\n\u003cp\u003eEpic Content Marketing provides everything you need to:\u003c\/p\u003e\n\n\u003cp\u003e* Determine what your content niche should be to attract and retain customers\u003c\/p\u003e\n\n\u003cp\u003e* Discover and develop your content marketing mission statement\u003c\/p\u003e\n\n\u003cp\u003e* Set up a process for creating and curating epic content\u003c\/p\u003e\n\n\u003cp\u003e* Learn how to leverage social and email channels to create--and grow--your audience\u003c\/p\u003e\n\n\u003cp\u003e* Measure the performance of your content--and increase your content marketing budget\u003c\/p\u003e\n\n\u003cp\u003eWith in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, \"Epic Content Marketing\" gives you the tools you need to vanquish the competition. 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