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It includes a brief history of Lehman, highlighting certain notable events, including a previous near collapse, the rise of Richard Fuld and the one-firm culture, the repeated mistakes made by providers of credit, inventing new financings--rationalizing that while profitable, these risky endeavors are actually not risky, more specifically subprime mortgages and Lehman's role, as well as an internal battle over Lehman's embrace of a massive real estate book, the emergence of Lehman as a top tier firm, the unraveling that began with the subprime meltdown, and gained vigor with the fall of Bear, and the consequences of Lehman's fall., ISBN13: 9781883283711 ISBN10: 188328371X Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46111620858019,"sku":"A-STR_UBD_H0000X21","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/619aMYicH9L_92ba6db8-0956-4e06-9cb9-ccdad5e10b2b.jpg?v=1754632101"},{"product_id":"other-peoples-money-the-corporate-mugging-of-america","title":"Other People's Money: The Corporate Mugging of America","description":"\u003cp\u003eCritical, independent voices are seldom found within the citadels of international finance. That's what makes Nomi Prins unique. During fifteen years as an executive at skyscraping banks like Goldman Sachs, Bear Stearns, and Lehman Brothers, Prins never lost her ability to see the broader picture. She walked away from the game in 2002 out of disgust with the burgeoning corporate corruption, just as its magnitude was becoming clear to the public.\u003cbr\u003e\nIn this acclaimed exposé, named one of the best books of 2004 by The Economist, Barron's, Library Journal, and The Progressive, Prins provides fascinating firsthand details of day-to-day life in the financial leviathans, with all its rich absurdities. She demonstrates how the much-publicized fraud of recent years resulted from deregulation that trashed the rules of responsible corporate behavior, and not simply the unbridled greed of a select few. While the stock market roared on the back of phony balance sheets, executives made out like bandits and Congress looked the other way. Worse yet, as the new foreword to this edition makes clear, everything remains in place for a repeat performance., ISBN13: 9781595580634 ISBN10: 1595580638 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46111719391395,"sku":"TN_STR_H0000ATE","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/61eH3XjhJvL.jpg?v=1754637384"},{"product_id":"cultivating-communities-of-practice","title":"Cultivating Communities of Practice","description":"\u003cp\u003eToday's economy is fueled by knowledge. Every leader knows this to be true, yet few have systematic methods for converting organizational knowledge into economic value. This book argues that communities of practice--groups of individuals formed around common interests and expertise--provide the ideal vehicle for driving knowledge-management strategies and building lasting competitive advantage. Written by leading experts in the field, Cultivating Communities of Practice is the first book to outline models and methods for systematically developing these essential groups. Through compelling research and company examples, including DaimlerChrysler, McKinsey \u0026amp; Company, Shell, and the World Bank, authors Etienne Wenger, Richard McDermott, and William M. Snyder show how world-class organizations have leveraged communities of practice to drive strategy, generate new business opportunities, solve problems, transfer best practices, develop employees' professional skills, and recruit and retain top talent. Underscoring the new central role communities of practice are playing in today's knowledge economy, Cultivating Communities of Practice is the definitive guide to fostering, designing, and developing these powerful groups within and across organizations., ISBN13: 9781578513307 ISBN10: 1578513308 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46111775228067,"sku":"TN_STR_H00009IV","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/41HcZGNL8oL.jpg?v=1754640166"},{"product_id":"salt-sugar-fat-how-the-food-giants-hooked-us","title":"Salt Sugar Fat: How the Food Giants Hooked Us","description":"\u003cp\u003eNAMED ONE OF THE BEST BOOKS OF THE YEAR BY\u003cbr\u003e\nThe Atlantic • The Huffington Post • Men’s Journal • MSN (U.K.) • Kirkus Reviews • Publishers Weekly\u003c\/p\u003e\n\n\u003cp\u003e#1 NEW YORK TIMES BESTSELLER • WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATURE\u003c\/p\u003e\n\n\u003cp\u003eFrom a Pulitzer Prize–winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back.\u003c\/p\u003e\n\n\u003cp\u003eIn the spring of 1999 the heads of the world’s largest processed food companies—from Coca-Cola to Nabisco—gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it.\u003c\/p\u003e\n\n\u003cp\u003eIncreasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation—114 slides in all—making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster.\u003c\/p\u003e\n\n\u003cp\u003eWhen he was done, the most powerful person in the room—the CEO of General Mills—stood up to speak, clearly annoyed. And by the time he sat down, the meeting was over.\u003c\/p\u003e\n\n\u003cp\u003eSince that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire. Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It’s no wonder, then, that one in three adults, and one in five kids, is clinically obese. It’s no wonder that twenty-six million Americans have diabetes, the processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year.\u003c\/p\u003e\n\n\u003cp\u003eIn Salt Sugar Fat, Pulitzer Prize–winning investigative reporter Michael Moss shows how we got here. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century—including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sun, and many more—Moss’s explosive, empowering narrative is grounded in meticulous, often eye-opening research.\u003c\/p\u003e\n\n\u003cp\u003eMoss takes us inside the labs where food scientists use cutting-edge technology to calculate the “bliss point” of sugary beverages or enhance the “mouthfeel” of fat by manipulating its chemical structure. He unearths marketing campaigns designed—in a technique adapted from tobacco companies—to redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as “fat-free” or “low-salt.” He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: The industry itself would cease to exist without salt, sugar, and fat. Just as millions of “heavy users”—as the companies refer to their most ardent customers—are addicted to this seductive trio, so too are the companies that peddle them. You will never look at a nutrition label the same way again., ISBN13: 9781400069804 ISBN10: 1400069807 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46112239681699,"sku":"TN-STR_UBD_H0000MOQ","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/71UzV0OaQGL.jpg?v=1754649253"},{"product_id":"the-house-of-morgan-an-american-banking-dynasty-and-the-rise-of-modern-finance","title":"The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance","description":"\u003cp\u003eCandid history of the American banking dynasty spans four generations and chronicles both the evolution of modern finance and the glamorous social strata of the times, ISBN13: 9780871133380 ISBN10: 0871133385 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46114971386019,"sku":"U1.4.3-KCILLI_05-20-25_H0000FRI","price":53.37,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/81FGOickLpL.jpg?v=1754736852"},{"product_id":"the-teapot-dome-scandal-how-big-oil-bought-the-harding-white-house-and-tried-to-steal-the-country","title":"The Teapot Dome Scandal: How Big Oil Bought the Harding White House and Tried to Steal the Country","description":"\u003cp\u003eIn this amazing and at times ribald story, Laton McCartney tells how Big Oil handpicked Warren G. Harding, an obscure Ohio senator, to serve as our twenty-third president. Harding and his “oil cabinet” made it possible for cronies to secure vast fuel reserves that had been set aside for use by the U.S. Navy. In exchange, the oilmen paid off senior government officials, bribed newspaper publishers, and covered the GOP campaign debt. When news of the scandal finally emerged, the consequences were disastrous. Drawing on contemporary records newly made available to McCartney, The Teapot Dome Scandal reveals a shocking, revelatory picture of just how far-reaching the affair was, how high the stakes, and how powerful the conspirators–all told in a dazzling narrative style., ISBN13: 9780812973372 ISBN10: 0812973372 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46115083649187,"sku":"TN_STR_H0000B0W","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/91E0DQhBSGL.jpg?v=1754740557"},{"product_id":"like-no-other-store-the-bloomingdales-legend-and-the-revolution-in-american-marketing","title":"Like No Other Store...:: The Bloomingdale's Legend and the Revolution in American Marketing","description":"\u003cp\u003eThe man who served as Bloomingdale's chairman for nearly two decades shares the store's tumultuous history, and the history of the art of selling, with inside stories about some of the top names in fashion. 35,000 first printing. $40,000 ad\/promo. Tour., ISBN13: 9780812919639 ISBN10: 0812919637 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46115087220899,"sku":"A-STR_UBD_H0000TP7","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/21d473vdeWL.jpg?v=1754740642"},{"product_id":"twenty-first-century-jet-the-making-and-marketing-of-the-boeing-777","title":"Twenty-First-Century Jet: The Making and Marketing of the Boeing 777","description":"\u003cp\u003eDocuments the production of the passenger aircraft, examining Boeing's team management strategy, the design creation done exclusively on computer, and the unique financing plan, ISBN13: 9780684807218 ISBN10: 0684807211 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124568674467,"sku":"A_STR_H0000FI7","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/81UsOaEupPL.jpg?v=1754813400"},{"product_id":"irreconcilable-differences-ross-perot-versus-general-motors","title":"Irreconcilable Differences: Ross Perot Versus General Motors","description":"\u003cp\u003eRecounts the battle undertaken by the founder of Electronic Data Services when his company was taken over by General Motors, ISBN13: 9780316522113 ISBN10: 0316522112 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124671140003,"sku":"A-STR_UBD_H0000YEN","price":14.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/619pL9L7WkL.jpg?v=1754818393"},{"product_id":"the-retail-revolution-how-wal-mart-created-a-brave-new-world-of-business","title":"The Retail Revolution: How Wal-Mart Created a Brave New World of Business","description":"\u003cp\u003eWal-Mart is the world's largest company and it sets the standard--both social and commercial--for a huge swath of the global economy. In this probing investigation, historian Nelson Lichtenstein shows how the company's success has spread evangelical Protestantism into the workplace, made South China an American workshop, and pushed American politics to the right. At the same time, he anticipates a day of reckoning, when challenges to the Wal-Mart way, at home and abroad, are likely to change the far-flung empire. Insightful and original, The Retail Revolution gives a fresh and necessary understanding of the phenomenon that has reshaped international commerce., ISBN13: 9780312429683 ISBN10: 0312429681 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124674875555,"sku":"TN_STR_UBD_H0000WRR","price":10.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/81yjlYuLNbL.jpg?v=1754818602"},{"product_id":"a-str_ubd_h0000tyx","title":"Ruling the Waves: Cycles of Discovery, Chaos, and Wealth, from the Compass to the Internet","description":"\u003cp\u003eFrom pirate Jean Lafitte's exploits on the high seas to Rupert Murdoch's creation of a media empire, this intriguing look at the frequently rocky path of innovation ranges from the first idea and development of an invention to their rise to market dominance. 50,000 first printing., ISBN13: 9780151005093 ISBN10: 0151005095 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124703678627,"sku":"A-STR_UBD_H0000TYX","price":22.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/511BMPBNQTL.jpg?v=1754819788"},{"product_id":"tn_str_ubd_h0000tqc","title":"Corporate Abuse: How \"Lean and Mean\" Robs People and Profits","description":"\u003cp\u003eCorporate Abuse is the first book to define this phenomenon and show how and why employees at all levels of the work force are in danger of being mistreated (whether intentionally or unintentionally) by their employers. The book details the ways in which abuse is often built into the policies, structures, and operations of many businesses; how the transition from a manufacturing to an information-based economy has fostered a culture of fear; how abuse acts as a barrier to productivity and innovation; and how corporations are endangering their profit margins and potential for future success by stifling their most important assets in the information age - creative minds.\u003cbr\u003e\nCorporate Abuse is more than a collection of the sins perpetrated on the working wounded, however. It uses case histories and actual situations to illustrate techniques on how to cope with corporate abuse, how to reintroduce civility into the workplace, how to return integrity to both corporations and their employees - and how both will profit from these changes., ISBN13: 9780028612904 ISBN10: 0028612906 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124730122403,"sku":"TN_STR_UBD_H0000TQC","price":10.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/51H2SBJZ2TL.jpg?v=1754821368"},{"product_id":"b7-19-6-f_phr_07-04-25_h0000nkx","title":"XEROX AMERICAN SAMURAI","description":"\u003cp\u003eExclusive interviews with key Xerox managers enhance an account of the rise, decline, and resurgence of Xerox and its success in regaining a sizable share of a Japanese-dominated market, ISBN13: 9780025516007 ISBN10: 0025516000 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124730581155,"sku":"B7.19.6 F_PHR_07-04-25_H0000NKX","price":67.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/61PwuDaADUL.jpg?v=1754821409"},{"product_id":"mt-str_ubd_h0000os2","title":"Bacardi and the Long Fight for Cuba: The Biography of a Cause","description":"\u003cp\u003eA history of Cuba as reflected by the dynasty of the famous Barcardi rum family traces five generations during which they served as an example of business and civic leadership while alternately fighting for national freedom and honoring their country as exiles. 30,000 first printing., ISBN13: 9780670019786 ISBN10: 067001978X Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124768657571,"sku":"MT- STR_UBD_H0000OS2","price":12.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/91vB7rKRD0L.jpg?v=1754823467"},{"product_id":"tn_str_h00008ag","title":"Father, Son, and Co.: My Life at IBM and Beyond","description":"\u003cp\u003eThe former CEO for IBM details his father's initial creation of the company, IBM's first foray into computers, and his own career with the company, ISBN13: 9780553070118 ISBN10: 0553070118 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124817973411,"sku":"TN_STR_H00008AG","price":11.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/91wKmz2cljL.jpg?v=1754826073"},{"product_id":"the-last-tycoons-the-secret-history-of-lazard-freres-co","title":"The Last Tycoons: The Secret History of Lazard Frères \u0026 Co.","description":"A grand and revelatory portrait of Wall Street’s most storied investment bank\n\nWall Street investment banks move trillions of dollars a year, make billions in fees, pay their executives in the tens of millions of dollars. But even among the most powerful firms, Lazard Frères \u0026amp; Co. stood apart. Discretion, secrecy, and subtle strategy were its weapons of choice. For more than a century, the mystique and reputation of the \"Great Men\" who worked there allowed the firm to garner unimaginable profits, social cachet, and outsized influence in the halls of power. But in the mid-1980s, their titanic egos started getting in the way, and the Great Men of Lazard jeopardized all they had built.\n\nWilliam D. Cohan, himself a former high-level Wall Street banker, takes the reader into the mysterious and secretive world of Lazard and presents a compelling portrait of Wall Street through the tumultuous history of this exalted and fascinating company. Cohan deconstructs the explosive feuds between Felix Rohatyn and Steve Rattner, superstar investment bankers and pillars of New York society, and between the man who controlled Lazard, the inscrutable French billionaire Michel David-Weill, and his chosen successor, Bruce Wasserstein.\n\nCohan follows Felix, the consummate adviser, as he reshapes corporate America in the 1970s and 1980s, saves New York City from bankruptcy, and positions himself in New York society and in Washington. Felix’s dreams are dashed after the arrival of Steve, a formidable and ambitious formernewspaper reporter. By the mid-1990s, as Lazard neared its 150th anniversary, Steve and Felix were feuding openly.\n\nThe internal strife caused by their arguments could not be solved by the imperious Michel, whose manipulative tendencies served only to exacerbate the trouble within the firm. Increasingly desperate, Michel took the unprecedented step of relinquishing operational control of Lazard to one of the few Great Men still around, Bruce Wasserstein, then fresh from selling his own M\u0026amp;A boutique, for $1.4 billion. Bruce’s take: more than $600 million. But it turned out Great Man Bruce had snookered Great Man Michel when the Frenchman was at his most vulnerable.\n\nThe LastTycoons is a tale of vaulting ambitions, whispered advice, worldly mistresses, fabulous art collections, and enormous wealth—a story of high drama in the world of high finance., ISBN13: 9780385514514 ISBN10: 0385514514 Material Type: hardcover","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46126281752739,"sku":"A_06-04-25_H0000GUN","price":21.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/81hXNOiBb7L.jpg?v=1754884798"},{"product_id":"the-new-gilded-age-the-new-yorker-looks-at-the-culture-of-affluence","title":"The New Gilded Age: The New Yorker Looks at the Culture of Affluence","description":"In keeping with its tradition of sending writers out into America to take the pulse of our citizens and civilization, The New Yorker over the past decade has reported on the unprecedented economy and how it has changed the ways in which we live. This new anthology collects the best of these profiles, essays, and articles, which depict, in the magazine's inimitable style, the mega-, meta-, monster-wealth created in this, our new Gilded Age.\nWho are the barons of the new economy? Profiles of Martha Stewart by Joan Didion, Bill Gates by Ken Auletta, and Alan Greenspan by John Cassidy reveal the personal histories of our most influential citizens, people who affect our daily lives even more than we know. Who really understands the Web? Malcolm Gladwell analyzes the economics of e-commerce in \"Clicks and Mortar.\" Profiles of two of the Internet's most respected analysts, George Gilder and Mary Meeker, expose the human factor in hot stocks, declining issues, and the instant fortunes created by an IPO. And in \"The Kids in the Conference Room,\" Nicholas Lemann meets McKinsey \u0026amp; Company's business analysts, the twenty-two-year-olds hired to advise America's CEOs on the future of their business, and the economy.\nAnd what defines this new age, one that was unimaginable even five years ago? Susan Orlean hangs out with one of New York City's busiest real estate brokers (\"I Want This Apartment\"). A clicking stampede of Manolo Blahniks can be heard in Michael Specter's \"High-Heel Heaven.\" Tony Horwitz visits the little inn in the little town where moguls graze (\"The Inn Crowd\"). Meghan Daum flees her maxed-out credit cards. Brendan Gill lunches with Brooke Astor at the Metropolitan Club. And Calvin Trillin, in his masterly \"Marisa and Jeff,\" portrays the young and fresh faces of greed.\nEras often begin gradually and end abruptly, and the people who live through extraordinary periods of history do so unaware of the unique qualities of their time. The flappers and tycoons of the 1920s thought the bootleg, and the speculation, would flow perpetually—until October 1929. The shoulder pads and the junk bonds of the 1980s came to feel normal—until October 1987. Read as a whole, The New Gilded Age portrays America, here, today, now—an epoch so exuberant and flush and in thrall of risk that forecasts of its conclusion are dismissed as Luddite brays. Yet under The New Yorker's examination, our current day is ex-posed as a special time in history: affluent and aggressive, prosperous and peaceful, wired and wild, and, ultimately, finite., ISBN13: 9780375505416 ISBN10: 0375505415 Material Type: hardcover","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46126360101027,"sku":"TN_STR_H00009QU","price":11.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/71Yy3s1QymL.jpg?v=1754886951"},{"product_id":"legend-legacy-the-story-of-boeing-and-its-people","title":"Legend \u0026 Legacy: The Story of Boeing and Its People","description":"\u003cp\u003eThe name Boeing evokes vivid images, from the B-17 Flying Fortresses of World War II to the 707 and 747 jet transports that revolutionized air travel. Less well known: The Boeing Company built the first stage of the Saturn rocket that started men on the way to the moon, developed the Minuteman missile system, and is now designing America's space station. Boeing jets, in service around the globe, carry 675 million passengers annually--the equivalent of twelve percent of the world's population.\u003cbr\u003e\nBehind the statistics and the awe-inspiring aircraft is a company of paradoxes, a vast organization nimble enough to take daring market risks that have kept it at the top of its industry. Robert J. Serling, forty-five years an award-winning aviation writer, takes the reader behind the scenes with humor, objectivity, and abundant anecdotes: Boeing once went seventeen months without seeing a single domestic jetliner and came close to bankruptcy. One of its legendary test pilots unexpectedly barrel-rolled a prototype jetliner, into which the company had sunk one-quarter of its net worth, because he thought the stunt would help sell the airplane. Legend and Legacy, Robert J. Serling's most ambitious work to date, reads like a novel, complete with memorable characters who, despite occasional stumbles, helped win the war and conquer the commercial skies: The salesman who almost traded a used 727 for $12 million worth of underwear. The vice president who worked in a darkened office illuminated by a single, low-wattage light bulb. The gifted, driven engineers who did the impossible, by yesterday.\u003cbr\u003e\nNever in its seventy-five years has Boeing been so revealingly profiled. 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By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.\u003c\/p\u003e\n\n\u003cp\u003eBrick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy.\u003c\/p\u003e\n\n\u003cp\u003eIt took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies.\u003c\/p\u003e\n\n\u003cp\u003eAlong the way, Brick by Brick reveals how LEGO:\u003c\/p\u003e\n\n\u003cp\u003e- Became truly customer-driven by co-creating with kids as well as its passionate adult fans\u003cbr\u003e\n- Looked beyond products and learned to leverage a full-spectrum approach to innovation\u003cbr\u003e\n- Opened its innovation process by using both the \"wisdom of crowds\" and the expertise of elite cliques\u003cbr\u003e\n- Discovered uncontested, \"blue ocean\" markets, even as it thrived in brutally competitive red oceans\u003cbr\u003e\n- Gave its world-class design teams enough space to create and direction to deliver\u003cbr\u003e\nbuilt a culture where profitable innovation flourishes\u003c\/p\u003e\n\n\u003cp\u003eSometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. 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And the most recent, the American mortgage meltdown, has sent shock waves around the world. Managed by the Markets, which won the 2010 George R. Terry Book Award, offers an illuminating account of how finance has replaced manufacturing at the center of the American economy over the past three decades, explaining how the new finance-centered system works, how we got here, and what challenges lay ahead.\u003c\/p\u003e\n\n\u003cp\u003eSince the early 1980s, Gerald F. Davis shows, finance and financial considerations have increasingly taken center stage, dramatically reshaping American society. Corporations now have an overriding focus on creating shareholder value, while their personnel practices no longer provide secure employment, economic mobility, health insurance, or retirement benefits. Instead, employees must become shareholding free-agents, left to their own fate. 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Michelli reveals how you can follow the Starbucks way to Reach out to entire communities Listen to individual workers and consumers Seize growth opportunities in every market Custom-design a truly satisfying experience that benefits everyone involved\u003cbr\u003e\nFilled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.\u003cbr\u003e\nFor anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas., ISBN13: 9780071477840 ISBN10: 0071477845 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46126646296739,"sku":"AZ_STR_H0000C1N","price":11.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/71zQr7xnLsL.jpg?v=1754897405"},{"product_id":"corporate-culture-and-performance","title":"Corporate Culture and Performance","description":"\u003cp\u003eDraws from research at such firms as Hewlett-Packard, Xerox, ICI, and Nissan to show how the culture--shared beliefs, attitudes, and practices--of a company can influence its performance for better or worse., ISBN13: 9780029184677 ISBN10: 0029184673 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46126819606691,"sku":"STR_H0000ANN","price":15.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/71r32U6oo1L.jpg?v=1754901802"}],"url":"https:\/\/usedbookdepot.com\/collections\/company-business-profiles.oembed","provider":"Used Book Depot","version":"1.0","type":"link"}