NEW paperback

Managing Content Marketing: The RealWorld Guide for Creating Passionate Subscribers to Your Brand Rose, Robert and Pulizzi, Joe

Lets face itcontent marketing is all the rage Brands around the world are spending on average over 25 of their total marketing budget on content marketing Whats been missinguntil nowis the book that tells marketers exactly how to put content marketing to work Managing Content Marketing shows you, in detail, how to manage content marketing within your organization Whether you come from a small company or multibillion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand Worldrenowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality Managing Content Marketing will teach you to: Build the Business Case for Content Marketing Develop a Content Marketing Strategy that Works for Your Business Tell a Consistent Story that Engages Your Customers Determine the Right Marketing Channels to Implement Create an Internal and External Workflow for Content Marketing Measure Content Marketing and Communicate Results to Internal Stakeholders