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A social media expert with global experience with many of the worlds biggest brands including Nike, Toyota and MotorolaSimon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases These innovative private sector partnerships answer perhaps the most pressing issu ISBN10: 0230110266 ISBN13: 9780230110267 Material Type: hardcover
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ISBN10:0230110266
ISBN13: 9780230110267
Publisher: