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![The Long Tail: Why the Future of Business is Selling Less of More [Hardcover] Anderson, Chris](http://usedbookdepot.com/cdn/shop/files/51R9t6WAOPL_1024x1280_crop_center.jpg?v=1694532892)
![The Long Tail: Why the Future of Business is Selling Less of More [Hardcover] Anderson, Chris](http://usedbookdepot.com/cdn/shop/files/41s8E_wkIpL_1024x1280_crop_center.jpg?v=1694532891)
![The Long Tail: Why the Future of Business is Selling Less of More [Hardcover] Anderson, Chris](http://usedbookdepot.com/cdn/shop/files/41s8E_wkIpL._SL75_1024x1280_crop_center.jpg?v=1694532892){kind=small}
![The Long Tail: Why the Future of Business is Selling Less of More [Hardcover] Anderson, Chris](http://usedbookdepot.com/cdn/shop/files/812kngpuWHL_1024x1280_crop_center.jpg?v=1694532891)
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![The Long Tail: Why the Future of Business is Selling Less of More [Hardcover] Anderson, Chris](http://usedbookdepot.com/cdn/shop/files/51Ua3dQRqqL._SL75_1024x1280_crop_center.jpg?v=1694532892)
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What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?The Long Tail is a powerful new force in our economy: the rise of the niche As the cost of reaching consumers drops dramatically, our markets are shifting from a onesizefitsall model of mass appeal to one of unlimited variety for unique tastes From supermarket shelves to advertising agencies, the ability to of ISBN10: 1401302378 ISBN13: 9781401302375 Material Type: hardcover
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ISBN10:1401302378
ISBN13: 9781401302375
Publisher: