{"title":"Business Planning \u0026 Forecasting","description":null,"products":[{"product_id":"get-there-early-sensing-the-future-to-compete-in-the-present","title":"Get There Early: Sensing the Future to Compete in the Present","description":"\u003cp\u003eIt’s the ultimate paradox for leaders: you can’t predict the future, but you must make sense of it in order to thrive. To be successful, leaders need to sort out what’s important, devise strategies based on their own point of view, and get there ahead of the crowd. But most leaders today are just concerned about getting there in time. Many are even willing to settle for getting there fashionably late. They focus on quick-fix problems, avoiding the kinds long-term of dilemmas that will characterize the future. But as Institute for the Future’s ten-year forecast—which is included in the book—makes clear, today’s leaders face more and more dilemmas: recurring, complex, messy, and puzzling.\u003c\/p\u003e\n\n\u003cp\u003eBob Johansen shares techniques refined over nearly forty years by the Institute of the Future to help you navigate your own organization’s road to the future. He details real-world examples of how organizations like Procter \u0026amp; Gamble, Disney, Reuters, UPS, and the Centers for Disease Control have put these approaches into practice. Through fascinating and illustrative examples—including the Toyota Prius, the iPod, Crest Toothpaste, and many more—he shows that getting there early means finding new markets, new customers, and new products ahead of your competitors. It means anticipating the needs of your stakeholders. It means you’ll be able to establish a position before your late-arriving competitors even have a chance to organize. It helps you think through what might happen and what should happen. It gives you time to consider alternative strategies. Ultimately, getting there early helps you see beyond the problems of the present and recognize possible futures before others do.\u003c\/p\u003e\n\n\u003cp\u003eGet There Early lays out the Institute’s three-step Foresight to Insight to Action Cycle that allows you to sense, make sense of, and win when faced with dilemmas. Johansen offers hope for leaders facing the constant tension—a dilemma in itself—between judging too soon and deciding too late., ISBN13: 9781576754405 ISBN10: 1576754405 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46111780110499,"sku":"A-STR_UBD_H0000UMM","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/81X0vYWzHhL.jpg?v=1754640432"},{"product_id":"checking-out-what-the-rise-of-the-sharing-economy-means-for-the-future-of-the-hotel-industry","title":"Checking Out: What the Rise of the Sharing Economy Means for the Future of the Hotel Industry","description":"\u003cp\u003eAn industry insider's look at how the world's hospitality sector is addressing new challengers, such as the rise of Airbnb, and how it is reinventing itself for a new age of hospitality in an online world of sharing communities.\u003c\/p\u003e\n\n\u003cp\u003eOne of the world's most established professions--the hotel sector--is under increasing pressure on two fronts: from disruptors in the sharing economy (notably Airbnb), and a rising wave of consumers being re-educated about the meaning of hospitality (through sites such as Trivago, Hotels.com and TripAdvisor). But can this traditionally slow-moving sector reinvigorate itself or will it find itself increasingly marginalized? Can the hotel sector find the resources to fight back?\u003c\/p\u003e\n\n\u003cp\u003eIncreasing numbers of hoteliers believe so – many of whom have been interviewed in depth for this new book. Chains are adding sharing to their global portfolios, and curation and personalization continue to be major weapons in the war against Airbnb.\u003c\/p\u003e\n\n\u003cp\u003eThe new age of hospitality is no longer about traditional models of service: hotel guests now prize fast wifi and mobile check-ins above access to indifferent room service. The message now is about the 'experience', both in terms of seeing something new but also easing the friction points in transactions. Loyalty and reward programs are still a key factor for chains, but many hotel groups are also starting to experiment on ways in which they can integrate more fully into the communities that surround them.\u003c\/p\u003e\n\n\u003cp\u003eThe End of Hospitality? focuses on a sector that is under pressure from challenges beyond anything it has faced in the past, and takes a new and in-depth look at the strategies being employed by its leaders and innovators. The book will feature interviews with CEOs and key influencers at the very heart of the hospitality industry, who will be talking in detail about how they plan to address the issues and what the sector might look like in another 10 or 20 years., ISBN13: 9781472968722 ISBN10: 1472968727 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46111965839523,"sku":"A_STR_H0000F1I","price":10.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/61bxAYatAfL.jpg?v=1754645075"},{"product_id":"2030-how-todays-biggest-trends-will-collide-and-reshape-the-future-of-everything","title":"2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything","description":"\u003cp\u003eAN INTERNATIONAL BESTSELLER\u003cbr\u003e\nWall Street Journal Bestseller\u003cbr\u003e\nA Porchlight Book Bestseller\u003cbr\u003e\nFinancial Times Best Books of 2020\u003cbr\u003e\nYahoo Finance Favorite Business Books of 2020\u003cbr\u003e\nJP Morgan NextList 2021 selection\u003c\/p\u003e\n\n\u003cp\u003e\"Bold, provocative...illuminates why we’re having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising.”\u003cbr\u003e\n―ADAM GRANT\u003c\/p\u003e\n\n\u003cp\u003eThe world is changing drastically before our eyes―will you be prepared for what comes next? A groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how COVID-19 will amplify and accelerate each of these changes.\u003c\/p\u003e\n\n\u003cp\u003eOnce upon a time, the world was neatly divided into prosperous and backward economies. Babies were plentiful, workers outnumbered retirees, and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well. Printed money was legal tender for all debts, public and private. We grew up learning how to \"play the game,\" and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up, and went into retirement with our finances secure.\u003c\/p\u003e\n\n\u003cp\u003eThat world―and those rules―are over.\u003c\/p\u003e\n\n\u003cp\u003eBy 2030, a new reality will take hold, and before you know it:\u003c\/p\u003e\n\n\u003cp\u003e- There will be more grandparents than grandchildren\u003cbr\u003e\n- The middle-class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined\u003cbr\u003e\n- The global economy will be driven by the non-Western consumer for the first time in modern history\u003cbr\u003e\n- There will be more global wealth owned by women than men\u003cbr\u003e\n- There will be more robots than workers\u003cbr\u003e\n- There will be more computers than human brains\u003cbr\u003e\n- There will be more currencies than countries\u003c\/p\u003e\n\n\u003cp\u003eAll these trends, currently underway, will converge in the year 2030 and change everything you know about culture, the economy, and the world.\u003c\/p\u003e\n\n\u003cp\u003eAccording to Mauro F. Guillen, the only way to truly understand the global transformations underway―and their impacts―is to think laterally. That is, using “peripheral vision,” or approaching problems creatively and from unorthodox points of view. Rather than focusing on a single trend―climate-change or the rise of illiberal regimes, for example―Guillen encourages us to consider the dynamic inter-play between a range of forces that will converge on a single tipping point―2030―that will be, for better or worse, the point of no return.\u003c\/p\u003e\n\n\u003cp\u003e2030 is both a remarkable guide to the coming changes and an exercise in the power of “lateral thinking,” thereby revolutionizing the way you think about cataclysmic change and its consequences., ISBN13: 9781250268174 ISBN10: 1250268176 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46112272613539,"sku":"S_H0000E9J","price":29.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/81I-u7gLeoL.jpg?v=1754650124"},{"product_id":"predictive-analytics-the-power-to-predict-who-will-click-buy-lie-or-die","title":"Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die","description":"\u003cp\u003e\"The Freakonomics of big data.\"\u003cbr\u003e\n—Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One\u003cbr\u003e\nThis book is easily understood by all readers. Rather than a \"how to\" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.\u003cbr\u003e\nYou have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, \"I knew you were going to do that!\" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.\u003cbr\u003e\nWhy? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales.\u003cbr\u003e\nHow? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.\u003cbr\u003e\nPredictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future — lifting a bit of the fog off our hazy view of tomorrow — means pay dirt.\u003cbr\u003e\nIn this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves. Why early retirement decreases life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death, including one health insurance company. How U.S. Bank, European wireless carrier Telenor, and Obama's 2012 campaign calculated the way to most strongly influence each individual. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide who stays in prison and who goes free. What's predicted by the BBC, Citibank, ConEd, Facebook, Ford, Google, IBM, the IRS, Match.com, MTV, Netflix, Pandora, PayPal, Pfizer, and Wikipedia.\u003cbr\u003e\nA truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.\u003cbr\u003e\nPredictive analytics transcends human perception. This book's final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can't even be sure has happened afterward — but that can be predicted in advance?\u003cbr\u003e\nWhether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics., ISBN13: 9781118356852 ISBN10: 1118356853 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46112300007587,"sku":"S_05-15-25_H0000ECZ","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/51z7thZ5O8L.jpg?v=1754650753"},{"product_id":"hurdle-the-book-on-business-planning-a-step-by-step-guide-to-creating-a-thoroguh-concrete-and-concise-businee-pla","title":"Hurdle The Book on Business Planning: A Step-by-step Guide to Creating a Thoroguh, Concrete and Concise Businee Pla,","description":"\u003cp\u003eA practical, step-by-step guide to developing a business plan,\u003cbr\u003e\nwritten by a leading expert, this book puts the emphasis on real business plans\u003cbr\u003e\nthat focus on concrete and measurable results. Covers all the basics including\u003cbr\u003e\nwhat to include in a plan, where to find information, and an excellent simple\u003cbr\u003e\nguide to business numbers that stands out for its explanation of cash flow., ISBN13: 9780971218529 ISBN10: 0971218528 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46112352698531,"sku":"A-STR_UBD_H0000WCQ","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/91nUjr9oZ3L.jpg?v=1754652003"},{"product_id":"hotter-than-hell-hot-spicy-dishes-from-around-the-world","title":"Hotter than Hell-Hot \u0026 Spicy Dishes from Around the World","description":"\u003cp\u003eJane Butel's signature Tex Mex recipes, ISBN13: 9780895865427 ISBN10: 0895865424 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46114913484963,"sku":"TN_STR_UBD_H0000UUM","price":13.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/81bENr0yFkL.jpg?v=1754733311"},{"product_id":"nc-str_ubd_h0000tfj","title":"The Marketing Imagination","description":"\u003cp\u003eSince its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive \"Levitt on Marketing.\" Now Theodore Levitt -- renowned as the Harvard Business School's \"guru of marketing\" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay \"Marketing Myopia,\" and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever., ISBN13: 9780029188408 ISBN10: 0029188407 Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46124729335971,"sku":"NC-STR_UBD_H0000TFJ","price":10.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/71T6hMtgwfL.jpg?v=1754821320"},{"product_id":"the-next-100-years-a-forecast-for-the-21st-century-1","title":"The Next 100 Years: A Forecast for the 21st Century","description":"\u003cp\u003e“Conventional analysis suffers from a profound failure of imagination. It imagines passing clouds to be permanent and is blind to powerful, long-term shifts taking place in full view of the world.” —George Friedman\u003cbr\u003e\nIn his long-awaited and provocative new book, George Friedman turns his eye on the future—offering a lucid, highly readable forecast of the changes we can expect around the world during the twenty-first century. He explains where and why future wars will erupt (and how they will be fought), which nations will gain and lose economic and political power, and how new technologies and cultural trends will alter the way we live in the new century.\u003cbr\u003e\nThe Next 100 Years draws on a fascinating exploration of history and geopolitical patterns dating back hundreds of years. Friedman shows that we are now, for the first time in half a millennium, at the dawn of a new era—with changes in store, including:\u003c\/p\u003e\n\n\u003cp\u003e• The U.S.-Jihadist war will conclude—replaced by a second full-blown cold war with Russia.\u003cbr\u003e\n• China will undergo a major extended internal crisis, and Mexico will emerge as an important world power.\u003cbr\u003e\n• A new global war will unfold toward the middle of the century between the United States and an unexpected coalition from Eastern Europe, Eurasia, and the Far East; but armies will be much smaller and wars will be less deadly.\u003cbr\u003e\n• Technology will focus on space—both for major military uses and for a dramatic new energy resource that will have radical environmental implications.\u003cbr\u003e\n• The United States will experience a Golden Age in the second half of the century.\u003c\/p\u003e\n\n\u003cp\u003eWritten with the keen insight and thoughtful analysis that has made George Friedman a renowned expert in geopolitics and forecasting, The Next 100 Years presents a fascinating picture of what lies ahead.\u003cbr\u003e\nFor continual, updated analysis and supplemental material, go to www.Stratfor.com, ISBN13: 9780385517058 ISBN10: 038551705X Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46126281588899,"sku":"S_STR_H0000KDH","price":16.17,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/911N3Mu3f6L.jpg?v=1754884786"},{"product_id":"marketing-imagination-new-expanded-edition","title":"Marketing Imagination, New, Expanded Edition","description":"\u003cp\u003eSince its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive \"Levitt on Marketing.\" Now Theodore Levitt -- renowned as the Harvard Business School's \"guru of marketing\" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay \"Marketing Myopia,\" and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever., ISBN13: 9780029190906 ISBN10: 0029190908 Material Type: paperback\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46126819541155,"sku":"TN_STR_H00009RK","price":11.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/71MkxciPsqL.jpg?v=1754901799"},{"product_id":"marketing-high-technology-1","title":"Marketing High Technology","description":"\u003cp\u003eMarketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as \"the driving force behind the micro processor explosion,\" tells how to fight the marketing battle in the intensely competitive world of high-tech companies -- and win.\u003cbr\u003e\nBlunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to \"plan products, not devices\"; how to give products a \"soul\"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal.\u003cbr\u003e\nThe only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign.\u003cbr\u003e\nDavidow clearly spells out 16 principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true \"product.\" He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over 20 years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena., ISBN13: 9780029079904 ISBN10: 002907990X Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46126820393123,"sku":"CH_01-29-25_PHA_H00001HH","price":16.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/81mTEbDgT1L_5d10b9cd-214b-4c87-9e53-0595c2db73ba.jpg?v=1754901831"},{"product_id":"marketing-high-technology","title":"Marketing High Technology","description":"\u003cp\u003eMarketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as \"the driving force behind the micro processor explosion,\" tells how to fight the marketing battle in the intensely competitive world of high-tech companies -- and win.\u003cbr\u003e\nBlunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to \"plan products, not devices\"; how to give products a \"soul\"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal.\u003cbr\u003e\nThe only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign.\u003cbr\u003e\nDavidow clearly spells out 16 principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true \"product.\" He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over 20 years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena., ISBN13: 9780029079904 ISBN10: 002907990X Material Type: hardcover\u003c\/p\u003e","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":46126820524195,"sku":"A_06-17-25_H0000LCW","price":16.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/9227\/5107\/files\/81mTEbDgT1L.jpg?v=1754901834"}],"url":"https:\/\/usedbookdepot.com\/collections\/business-planning-forecasting.oembed","provider":"Used Book Depot","version":"1.0","type":"link"}