NEW hardcover

The New Organizational Wealth: Managing and Measuring KnowledgeBased Assets Sveiby, Karl Erik

New strategies for business success based on shifting the focus from information to knowledge Fifty percent of the fastestgrowing companies in the US can be described as knowledge companies those that employ highly skilled, highly educated people who sell their knowledge rather than products Provides tools for measuring intangible assets such as competent and creative employees, patents, brand names, and company reputation Some archetypal knowledge companies are consultancy firms, advertising agencies, software companies, and architecture firmsFew of todays companies improve performance through knowledge or learning This is because few managers understand how to make a business of knowledge They focus on explicit knowledge information instead of implicit human knowledge Investing in information technology instead of in people, they only know how to measure performance in moneyThis groundbreaking book offers practical advice and rules of thumb for designing a business strategy that focuses on knowledge as an intangible asset It begins by outlining the differences between informationfocused strategies such as adding chips to a manufacturers product line and knowledgefocused strategies such as seeking returns in long term customer relationships, ideas and learning, and research and development Measuring the knowledgebased assets of a company explains why, for example, Microsoft is valued at 40 times its worth on paperIn eight chapters, Sveiby assembles a veritable toolbox of knowledgebased management techniques to enable managers to meet the new business challenges of the coming century