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Understand why good neighbors are separated by the meaning of yesWhether negotiating a delivery date, launching a local franchise or renting a car in Mexico City, speaking the language and knowing the rules of business are not enough In any culture where yes can mean no or sometimes maybe even giants like WalMart and IBM can make costly mistakesMexicans and Americans gets to the heart of our differences and lays the groundwork for cultural flue... - ISBN10: 185788342X ISBN13: 9781857883428 Material Type: paperback
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ISBN10:185788342X
ISBN13: 9781857883428
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