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The New Psychology of SellingThe sales profession is in the midst of a perfect storm Buyers have more powermore information, more at stake, and more control over the sales processthan any time in history Technology is bringing disruptive change at an everincreasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo Deteriorating attention spans have made it difficult to get buyers to sit still long enough to challen ISBN10: 1119312574 ISBN13: 9781119312574 Material Type: hardcover
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ISBN10:1119312574
ISBN13: 9781119312574
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