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Ogilvy on Advertising
Ogilvy on Advertising
Ogilvy on Advertising
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Ogilvy on Advertising
Ogilvy on Advertising
Ogilvy on Advertising

USED_LIKE_NEW paperback
Ogilvy on Advertising

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodiga...

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more., ISBN13: 9780394729039 ISBN10: 039472903X Material Type: paperback
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ISBN10:039472903X

ISBN13: 9780394729039

Publisher:["Ogilvy, David"]

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